The Fair Funerals pledge is a free and voluntary commitment:

1. To recognise that funerals can be expensive and many people struggle with the cost.

2. To help people to find funerals that are within their means.

3. To be open about their most affordable options, including third party costs

     - in initial conversations

     - within their price lists

     - on their website.

Sign here

Funeral directors have a difficult job having to talk to people in grief about money – this requires skill and sensitivity. People are often reluctant to talk about money. By providing clear, comparable prices and making your most affordable funeral option visible, you can make a big difference to people on low incomes.

Why you should sign

As well as helping people on low incomes, the pledge gives your reputation and public profile a boost. Existing and potential customers will be reassured that you take fairness and transparency seriously. Once you sign the pledge, we’ll promote you on our website and social media channels and encourage supporters in your area to do the same. We’ll also send you a pack to help you promote yourself as signatories. Here are some examples of how the pledge can work in practice.

Find funeral directors who have signed the pledge

Putting prices online

There may be practical obstacles in putting clear, complete prices online, such as how to display different third party costs, especially if your company covers a wide geographical area. Companies have found different ways to do this. Here are some of the best examples we've come across:
George John Funerals 
Full Circle
Evelyn's Funerals

We encourage companies to be as transparent as possible, but the minimum requirement to be compliant with the pledge is to display a price for your most affordable options, including an average figure for third party costs. Click here to download guidelines on putting your prices online.

Andy Hampton, West and Coe funeral directors in East London:

West & Coe are supportive of the pledge because people on low incomes who are struggling with funeral costs still deserve a dignified and affordable funeral. We hope the Fair Funerals Pledge will make fair, affordable funerals more widely available to people.


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Pledge sign up form

If your company has more than one branch please fill out separate forms for each branch. This will ensure that we can represent each branch correctly on the Fair Funerals pledge map.

The Fair Funerals pledge requires funeral directors signing the pledge to have the full price of affordable options on websites, including third party costs. If you’d like information on how other funeral directors are doing this, please email us at

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