Devonians Heart and Soul Funerals are Fair Funerals’ most recent Funeral Director of the Month.


They follow Your Choice Funerals as our second such recognition of those who’ve signed the Fair Funerals pledge, helping bring transparency to the funeral industry as a whole.

Funeral costs have reached a high of almost £4000, so it’s more important than ever that people have access to clear and transparent information.

Simon Smith, owner, says:

“The Fair Funerals Pledge is important to us so that everyone buying a funeral has all the information they need to make decisions which as far as possible fit their budget, including direct cremations and direct burials. Funerals are expensive and comparing prices between funeral directors is difficult, so we take a transparent no-nonsense approach. We charge for our professional services and everything else is charged to the client at cost – total transparency with no hidden profits. We guarantee to provide a full costing for a funeral over the phone or within 24 hours of the first meeting.”

Heart and Soul Funerals recognise the pitfalls of funeral poverty and clearly signposts its prices to all potential customers so that they know upfront what they’ll have to pay. They even let people know the 3rd party costs outside of their control.

All funeral directors who show great customer openness, honesty and price transparency can be recognised as our Funeral Director of the Month. If you think your local funeral business deserves it, please: email us.

If your funeral director has yet to sign the Fair Funerals pledge, ask them to join the 35% of the entire industry who’ve already done it: here.

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