Top tips for good media interviews

Giving a media interview can be a brilliant way of getting your voice heard to thousands of people on something that really matters – but it can also come with risks. Journalists can ask questions you don’t want to answer, or you might feel like they’ve taken what you said out of context.

It’s really important to feel like you’re in control when giving a media interview.

So here are some tips from our Fair Funerals spokespeople about how to give a good media interview and stay in control.

What to do

  1. Be yourself – speak honestly from your own experience.
  2. Have confidence– what you have to say is really important.
  3. Concentrate on why you’re there – to get your message out on an important topic. Don’t be distracted by what’s going on around you.
  4. For TV or radio, ask what the first question is going to be, so you can prepare.
  5. Plan your three most important points beforehand the interview. Stick to these points, even if it means steering the conversation away from what the interviewer asks you. You can do this by using phrases like:
    “The important point is…”
    “What I’d really like to say is…”
    “The real problem is…”
  6. Take a deep breath and speak slowly and clearly.


What not to do

  1. Don’t go off topic. If the interviewer asks you something you don’t think is relevant, steer the conversation back onto your main points.
  2. Don’t say anything that you wouldn’t want to be printed or broadcast.
  3. Don’t be pressurised into saying things you don’t really think of feel.
  4. Don’t feel pressured into expressing emotion if you don’t want to.
  5. Don’t feel pressurised into answering questions you’re not comfortable with – tell the interviewer you’re not comfortable answering that question.